Customer engagement is about encouraging your customers to interact and share in the experiences you create for them as a business and a brand. So if your brand is going to grow, you will need to win your customers’ loyalty by engaging them. In the end, they will develop some form of loyalty and contribute to your brand’s growth.

This post is going to highlight a few effective strategies to engage your customers and help your brand grow.

1. Humanize your brand & Make Your Communication Personalized: At the heart of everything, it’s important to understand that every customer wants to feel you understand their needs and that they can relate to your brand. So they will be keener to interact with you on an emotional level and listen to what you have to say. When you personalize your communication for your customers, your conversations are more relevant to them. You can provide them with purchase recommendations and deals that are relevant to their interests and purchase histories. You can send them marketing messages tailored to their needs. Or you could even automate emails based on certain milestones and actions such as birthdays, anniversaries, sign-ups.

2. Exchange Rewards with Actions: Rewards will significantly boost your customer engagement efforts, as people will be keener to interact with you when they are getting something in return. Plus, when you provide offers and rewards, you are creating an opportunity to engage in repeat purchases with your brand. People will keep coming back to redeem their offers and rewards, helping them develop a positive connection with your brand

3. Use Social Media to Share Customer Feedback/Stories: Use social media to share your customers’ stories. These stories can be in the form of reviews, testimonials, user-submitted photos, and more. You will be able to win the trust of potential customers and even drive them to convert when you share customer stories on social media.

4. Use Live Chat for Direct Communication: An ease in communication between you and your customers will undoubtedly increase your engagement rate. So you have to create those opportunities and make it easier for your customers to connect with your brand whenever they need to. You can enable live chat functionality on your website to quickly respond to customer queries. It would be wise to extend these opportunities to your social media accounts as well. With Facebook, Twitter, and Instagram all enabling live video features, it has become much easier for brands to engage their audiences in real-time.

5. Show the Real People behind Your Brand:Allowing customers to get to know your team significantly humanizes your brand, because people will be able to relate these employees’ stories with your brand. And the result will be a deeper connection and better engagement between you and your customers. “Meet Our Team” section can be added where customers can read a detailed story about each employee and their role in the company..