Objective

To effectively organize, implement, and maintain their digital marketing strategy and increase reach and lead generation.

Our goal was to further establish Dexters Logistics as a Logistics/Express Delivery leader and raise brand awareness while analysing relevant channels to share thought leadership content.

Challenges

The Approach

We enhanced Dexters Logistics’ brand identity by balancing modern elements with former assets. The updated brand was launched on a new, custom-designed and responsive website and supported through an integrated marketing program. We executed LinkedIn and Google ad campaigns, SEO through blogs as well as email marketing, and content marketing.

Execution

INBOUND DIGITAL MARKETING STRATEGY FOR GROWTH AND LEAD GENERATION

Establishing customers’ persona and defining its target customers helped us understand the supply chain customers’ needs and challenges and prepare a comprehensive inbound strategy.

We worked on the branding, marketing material, and SEO keyword-rich content for the website to generate traffic. We transformed their website and social channels to increase the visitors that eventually became leads & ready to nurture into customers.

SOCIAL MEDIA PLATFORMS ACTIVATION FOR BRANDING & TARGET AUDIENCE ENGAGEMENT

Social media management by our team gave compelling insights to Dexters’ target audience, increased engagement across various platforms, and communicated their marketing message. By placing appropriate, related content and actively engaging with Dexters’ patrons raised its brand name and expanded it’s supply chain business.

LINKEDIN LEAD GENERATION

Our team precisely evaluated Dexters’ target industries and locations, and then we designed powerful dynamic ads to attract new customers and increase reach and conversion. As most of their target B2B customer is on LinkedIn, as an expert in LinkedIn lead generation and professional networking; we used refined searches across relevant sectors, companies, and locations to find Dexters’ quality connections. Every connection we made is relevant and valuable and helped them improve the performance of both their business page and personal profile.

SEO

In today’s digital era, search engine optimization (SEO) is important for the success of any business. During our initial phase of implementing SEO, we transformed Dexters Logistics SEO strategy, and it drastically improved their organic ranking, on-page experience, and off- page optimization by putting backlinks. Better SEO leads to increase website visibility, online leads, and brand awareness.

WEBSITE TRAFFIC

A website serves as a first impression of any company. In 2021, we built a new Dexterswebsite. By making an SEO-optimized website with improved functionality across devices, we could transform the user experience and encourage lead generation. Since deploying the new website, traffic has grown by 70%.

Output

Optimization is the key to success and a process that never ends. Our team Brands Bees has been working with Dexters Logistics for over two years now and Dexters has experienced significant growth over that time. With years of experience, their logistics services were already a trusted authority within this industry but, with our team’s help, we have solidified its position as a well-known logistics service in India. Now, Dexters has been included as the top-growing company for the last two years. That’s how Brands Bees developed an effective online presence for Dexters since 2021, leveraging digital momentum to attract new customers, reinforce their brand reputation and increase web traffic by 10K+ per month.