Swapnyog Infra has emerged as one of the best real estate consultant companies in the growing real estate cosmos of Pune.Swapnyog Infra approached Brands Bees to revamp the logo, branding & create the awareness, reach on digital platforms & achieve qualified leads.
Challenges
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Creating brand awareness across target locations for better conversion.
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Establish the company as a property consultant, differentiating them with the broker.
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Generating large lead volumes to achieve sales target.
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Rising above the several existing competitors.
The Approach
To achieve our objectives, the first target was to create brand awareness. The next step was to educate the consumers about their property consultation Services offering, which is no-cost consultation.Our target was to reach out to a market that included nuclear families interested in owning a home at a budget price. We approached Investors, entry-level home buyers & second home buyers.
Execution
The communication approach was to hand-held the customers in the entire home buying journey.We spoke about the hassle-free home buying experience, home-loan assistance & showing the best property options within the client’s budget & preferred location.
We spoke about the wonderful feedback/testimonial to leverage the trust into a potential lead. We targeted people who were already searching for budget homes. Social media helped us engage potential customers with the brand image and campaign theme.Video Marketing and Content Marketing has helped us to leverage the additional reach.
Output
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Reach
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Impression
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Leads received from digital campaigns
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reduction in cost per visit